Execution part will be covered by new product launch roadmap and marketing campaign buckets. After selecting one, company will develop its go to market strategy covering buyer persona, product key attributes, product pricing strategy, price positioning and launch team. Economies of scale, intellectual property protection, high capital investment and brand equity are the ways to monopolize the market. Industry overview section will help the company in analyzing their external environment covering key statistics, industry size, domestic and global market share, PESTLE and Porters five forces model.
At First, company will analyze their current performance mainly through key financials, SWOT analysis, business model canvas and revenue model. This presentation will be helpful to a marketing head of a company with an aim of creating monopoly in the existing market by introducing new product. When dealing with the customers, a company can set its own terms and prices for gaining high profits. A monopoly business is the one that operates in a market with little or no competition.
